Wednesday, November 11, 2009
I have been thinking a good bit about marketing lately and I have come to realization, while the iDon't and the "There's a map for that campaigns" coming out of Verizon have been fun, they don' do a good job of selling to the right market. Look 16 year old kids are going to buy the iPhone. It makes to much sense for them. Who need to flag down are the tech nerds and the business users. That is how you truly compete. Once you have all of those people in your hip pocket, you go after the other companies market. First build your own then steal theirs. Rinse repeat.