Thoughts on Cultivating A Sports Fan

Every so often when I allow myself I wonder what it would be like to have kids. I have no real interest in having them, but it's fun to think about sometimes. I think about what books I would like them to read, what films would be interesting, how it would feel when they achieve something that they care about and worked for. This are simple harmless idle thoughts. The thought that seems to come up the most to me though is what sports and teams would I try and convince them to watch and enjoy.*

I have always felt like my sports fandom was missing something because I never had a team that my family carried about. Both my dad and my brother are sports polygamist. I find this idea to be disgusting. I have long said that you pick a team and that's it. You root for that team forever not matter what.**

Most kids inherit their teams from their parents, or at least that is how it has always seemed to me. But, I often wonder about the kids who grew up in families that didn't really watch sports or who were fans of the ilk of my dad and brother. How do these kids go about connecting with a sport or a team?

I remember when I was growing up that Wimbledon use to be on HBO. My parents both worked and so I had tons and tons of free time during the days of summer to myself. Wimbledon became appointment viewing for the majority of my youth. Even today I can't help but watch if Wimbledon is on, and I don't mean watch a few minutes, I mean watch hours of it.

How do you get that sort of brand loyalty out of someone exactly? I often hear about how baseball is not getting new fans and such. I think there are a TON of reasons for this, but maybe one of them is that it isn't on enough. I know that sounds a bit crazy. You have the ESPN Monday night game, the ESPN Wednesday Night Game, The MLB Network Thursday Night Game, The Fox Saturday Day Game**, The MLB Nework Saturday Night Game, The TBS Sunday Day Game, and last (but certainly not least) The ESPN Sunday night baseball game. And of course you have whatever game is on your local RSN, possible a cubs or white sox game on WGN, and in the past a Braves game on TBS.***

However I really don't think that's enough games on. I mean it's a TON of games, there is no doubt about it, but half of the games are fairly uninteresting and b/c of national start times tend to lead to an East Coast bias of what games are shown. I have found that with baseball the announcers do a fairly poor job of actually explaining the game. I mean not the high level stuff of throw ball, hit ball, catch ball. I mean the more subtle stuff of why a pitcher choose to throw which pitch there, why the defense is aligned the way it is. More of the game with in a game stuff. I think to do that and to really drive it home you need to show more games.

Now, I know there is a ZERO chance of what I am suggesting happening, but why not have more day games? I know the big money for the teams is games at night, but if you truly want the sport to grow, why not show the games during the day and really suck in the younger audience who is at home doing nothing all summer? I think if baseball could some how get that demographic then they would be set. The younger you suck a fan in the better.

In the past baseball was able to do this with stuff like baseball cards, but those have essentially gone the way of the Dodo. So I am wondering if MLB could work out some sort of deal to have all day games televised in all every market. It would be costly and odds are they would lose some money, but it could create some life long fans. I dunno, the idea is pretty damn pie in the sky, but all I know is that I still watch tennis, and I am not even what you would call a tennis fan.

*And by try I mean force.

**Baring them moving or doing something truly unforgivable like signing A-Roid

***Not really sure if they do that anymore or not. My gut says no, but I wonder if they are on a different channel b/c I live in their "region"...