Dear Roku and Cycling.tv if I have been monitoring your product for the last few months, and I have come to the conclusion that what your offering is exactly what people have been wanting forever. In short you have the ability to offer ala carte TV viewing. This is brilliant. Why clutter your house with tons of movies, most of which you will only watch once or twice, when you can simply stream them on demand from the internet. This is truly brilliant. You then went a step further and offered your services to MLB. I have been an MLB.tv subscriber for the past 4 years. I love the product and I think it gets better ever year. My only complaint has been that I am stuck watching the game on my computer instead of my TV. You came along and fixed that problem.
Now here is what I think you need to do next. You need to go after Cycling.tv. and possible hockey (I leave the hockey to someone else). See bicycle racing is a wildly popular sport, but has terrible coverage here in a America. If you want to see anything other then the Tour De France or perhaps a thirty minute recap of a race you have to get Cycling.tv. Now Cycling.tv is a great product, but it suffers the same problem as MLB.tv. Unless I am willing to get a TV tuner card, or do some other such gyrations, I am forced to watch on my computer.
The merger of your two products makes far to much since. The cycling community is generally speaking a somewhat affluent group of individuals with disposable income. This is your exact demographic.
You could even partner with Cycling.tv to create interactive content that goes with the races. People could have their training regime become part of the race watching experience. There are endless possibilities here.
thanks for your time